The L'occitane brand invited us to join the team responsible for developing this innovative project for a peculiar product line. These are perfumes with exotic fragrances of three flowers that have been forgotten in the world of perfumery.

Noble Epine - A symbol of purity and protection
Fruity freshness, floral smoothness and almondy, spicy notes.
It's a creation inspired by a flower that symbolizes purity and used to be made into crowns for fairies so that they could protect villages.

Melilot - A flower full of memories
Green freshness, floral softness and notes of cereal and milk.
An elegant and surprising perfume. Its floral heart blends with cereal notes, combined with the freshness of green vegetable notes and also dairy notes. 

Barbotine - A flower surrounded by legends
Aromatic, reviving and delicate floral notes. 
With a soft and enveloping scent, its delicate floral notes blend with sophisticated and fresh aromatic notes.

With the motto "Unforgettable Flowers", the campaign looks at representations of nature in the iconic Masterpieces of renowned French impressionist artists. This inspiration served as the starting point for creating a launch strategy based on flowers that had long been neglected by the beauty industry. Using this relationship with art to highlight the nature that was part of the artworks, but was underappreciated.
Concepts
The Starting Point
Post-Production Process
Details
Team

Client: L'Occitane en Provence
Agency: Outpromo
Model: Sasha Meneghel
Creative Director: Danilo Vizagre, Marcelo Favery
Art Direction: Camille Esteves, Mariana Claro
Photography: Fernando Tomaz
Executive Producers: Fernanda Sá, Filé
Model retouching: Bruno Rezende
Post Production: Fernando Arrais

↑Back to Top